How to Boost Candidate Applies By 69%: A Newell Brands Case Study

Large consumer-facing companies like Newell Brands—home to many of the world’s most recognized brands—need a comprehensive strategy when hiring to fill their diverse range of roles. Unpersonalized career sites and segmented email campaigns across popular job boards don’t cut it anymore.

Newell’s TA team leveraged content, marketing campaigns, AI, and analytics to optimize hiring initiatives, grow their talent community, increase campaigns, and boost applies.

In this live webinar with Ashley Burns, Senior Manager of Talent Acquisition at Newell Brands, you’ll learn how Newell Brands uses the TXM platform to:

  • Control their career site in-house to ensure on-the-fly flexibility and accuracy
  • Market to job seekers through targeted email campaigns
  • Analyze talent analytics and chatbot data to improve recruiting strategies


  • Ashley Burns, Senior Manager of Talent Acquisition at Newell Brands
  • Nathan Loggans, Customer Success Manager at Phenom

View On-Demand


Ashley Burns
Senior Manager of Talent Acquisition
Newell Brands

Nathan Loggans
Customer Success Manager

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