How Trilogy Health Services Quickly Hired for Hard-to-Fill Roles
Trilogy Health Services — a large healthcare company dedicated to providing exceptional, comprehensive care to seniors in their living communities — is no stranger to healthcare hiring challenges. During the pandemic, open roles were in abundance and they had a major objective to hire more Certified Nursing Assistants (CNAs). The talent acquisition team not only had to occupy these notoriously hard-to-fill roles, but proactively prepare for future needs.
The team created a task force of recruiters to focus on CNA-specific hiring using multiple features of Phenom’s intelligent talent experience platform, and achieved the quick-win results they needed.
Through Phenom Events, Trilogy was able to host a short form to easily capture candidate information. With a pipeline quickly growing, each recruiter on the task force was able to design and send their own email campaign based on location to targeted leads in the Phenom CRM with Phenom Campaigns.
To promote even faster applications and a more seamless candidate experience, the team also launched a text-to-apply campaign with Phenom SMS, which garnered 243 leads in less than 2 months. With it, job seekers can simply text a number to apply for a position or learn more.
By the end of their fourth quarter, Trilogy made 451 CNA hires in 7 weeks, far exceeding their expectations, and providing a template for future role-specific hiring initiatives. “We’re in the best shape we’ve ever been in with CNA hires, thanks to the capabilities Phenom has given us,” said their AVP of Recruitment.
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