Newell Brands Boosted Applies 69% | Phenom
Case Study

How a new candidate experience transformed a consumer goods company’s TA strategy

Newell Brands—home to many of the world’s most recognized brands—wanted to deliver best-in-class talent experiences with technology that could keep pace with fast growth and change. More specifically, the TA team wanted a solution that would enable them to:


  • Control their career site in-house to ensure consistent messaging and on-the-fly flexibility 

  • Market to job seekers through integrated, highly targeted campaigns 

  • View intuitive analytics to improve recruiting strategies


Since implementing Phenom People’s Talent Experience Management (TXM) platform, Newell Brands’ talent community skyrocketed from 300 to 13,000 members.


Learn how Newell Brands’ Ashley Burns, Senior Manager of Talent Acquisition, leveraged content, marketing campaigns, AI, and analytics to optimize hiring initiatives for their many brands.


Download the Case Study