How Asurion Scaled Hiring with Unified Recruitment Event Management

In high-volume hiring, event management has become a competitive differentiator as critical as employer brand or compensation. Asurion, a global leader in tech care and protection, relies on high-volume hiring events to build the frontline teams that keep devices running. Organizations that get this right don't just fill roles faster; they build stronger talent pipelines, reduce cost per hire, and create candidate experiences that turn applicants into brand advocates.

Nicole Lambright, Talent Acquisition Business Partner at Asurion, shared how consolidating their recruitment event management into a unified platform transformed their entire approach to high-volume hiring.

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High Candidate Volume, Low Visibility

As a global tech care leader with 18,000 employees across four countries, Asurion wasn't dealing with typical recruitment challenges of low application volume or weak candidate interest. Their events attracted hundreds of applicants, and their referral program was thriving.

Instead, they were filling positions within 21-day windows while processing background checks for hundreds of job seekers simultaneously. Daily hiring events span different business lines, with frontline sessions regularly attracting 200-300 applicants.

The complexity multiplied across their technology stack. Asurion's recruitment workflow stretched across several specialized platforms each handling different pieces of the talent journey, from initial screening to interview scheduling to event management.

"We have very specific timelines for getting people through our pipeline," Lambright explained. "The volume of talent we needed to evaluate to hit those targets required everything to work seamlessly."

With 70% of their international hires coming through referrals, any friction in the application journey had consequences. A clunky event registration or broken handoff between systems didn't just lose one applicant, it potentially damaged their strongest sourcing channel. Here were some of their challenges:

• Recruiters had to jump between platforms to track profiles, update statuses, host interviews, and communicate with candidates without a single view of funnel activity

• Candidates were forced to repeat steps like registration or email validation, causing broken transitions from one system to another

• Talent leaders lacked visibility into how events were performing, which sources drove results, or where drop-offs occurred

Building the All-in-One Event Recruiting Solution

Asurion recognized that transformation required a comprehensive approach to event management, and the team set three clear objectives: 

1. Streamline technology to keep recruiters working in one system instead of toggling between multiple platforms

2. Elevate the candidate experience to protect their referral-driven pipeline

3. Validate the approach through pilot events before scaling across the organization

They needed a solution that could streamline both virtual and on-site events while accelerating their high-volume hiring processes. "Asurion was managing multiple platforms, and you lose so much visibility over performance and tracking," Lambright said. Without centralized data, the team couldn’t see end-to-end funnel metrics or understand how event performance was driving overall hiring success.

When evaluating platforms, Asurion prioritized capabilities that directly addressed their operational needs:

• All-in-one event management that handles both virtual and on-site events seamlessly

• Fast and efficient high-volume hiring where candidates move from screening through assessments into event booths in under 3 minutes

• Clearer performance visibility to measure and optimize the entire hiring funnel

"We needed a platform that could unify our event management while dramatically reducing time-to-hire," Lambright explained. "Phenom Events Pro became our unified solution, making event management smoother while enhancing the overall candidate experience. The visibility into performance and conversions has made our process much more measurable and effective," she noted. The solution provided improved job performance analytics by connecting jobs directly to events, and tracked critical metrics like days, times, and event participation rates to refine hiring strategy.

Learn More: Transform Hiring Events from Chaos to Conversions

Personalized Candidate Journeys at Scale

Using high-volume workflows, Asurion consolidated the entire candidate journey from initial interest to event scheduling, into a single, logic-driven experience. Screening questions, assessments, and job-specific events were dynamically presented based on each candidate’s profile.

Private events were configured to show only relevant interview sessions matching the candidate's job category. When hosting events for multiple roles like customer support, delivery, and warehouse positions, Asurion created separate booths for each role, with dedicated hiring teams and interview slots. Candidates only saw opportunities for the position they applied for, keeping the experience focused and preventing information overload.

This relevance-first approach improved both decision-making and conversion. Recruiters weren’t overwhelmed managing general sessions, and candidates were no longer lost in generic workflows.

"With our high-volume workflows, being able to actually get candidates to register events straight through that same workflow was imperative," Lambright said. "So instead of them having to click an external link and then go outside the experience, they will be able to do their screening assessment if required and then go straight into event registration."

Related: Simplify Hiring Events with Events Pro | Phenom Studios

Automating the Candidate Journey End to End

Behind the scenes, Phenom High-Volume Hiring automations replaced manual, repetitive steps that had previously slowed recruiters. Once a candidate cleared screening and assessments, they were routed into available event sessions automatically with no links, toggles, or handoffs.

Key automation components included:

• Screening with knockout logic. Candidates are automatically filtered based on predefined qualifications ensuring that only those who meet basic criteria move forward. This removes manual resume screening and reduces wasted time on unqualified leads.

• Talent CRM-triggered email and SMS campaigns. Communication is tailored and timed based on where a candidate is in the workflow. Candidates receive branded confirmations, reminders, and next steps that are all sent automatically, without recruiter intervention.

• Follow-up nudges for incomplete registrations. Candidates who drop off mid-way are re-engaged through automated outreach. These nudges help reduce abandonment and increase registration completion rates, improving ROI on every campaign.

• WhatsApp communication for global candidates. International candidates receive updates through a familiar, mobile-friendly channel. This leads to faster responses, higher engagement, and reduced no-shows, especially in regions where email isn't the preferred medium.

The difference was immediate. “On average, we can make that experience three minutes," Lambright said. "We do have a workflow that we saw last week where somebody could do that in 90 seconds." It also meant recruiters could manage events, communications, and scheduling all in one spot, eliminating the need to juggle disjointed tools and processes. This always-on automation made event processing possible outside working hours, helping candidates move forward on weekends or after hours without waiting on a recruiter.

Smarter Event Recruitment Campaigns for Sharper Results

The unified solution also transformed how Asurion promoted events. With everything in one ecosystem, promotion became faster, more targeted, and fully brand-controlled. Events Pro automatically generated QR codes and registration landing pages for each event, eliminating the need for extra tooling or manual coordination with marketing.

This gave Asurion flexibility to promote events across multiple channels, including SMS campaigns, email sequences, programmatic ads, physical signage in stores or contact centers, and organic social media. Whether candidates saw an Instagram post or a poster with a QR code in a breakroom, they were taken straight to a mobile-optimized, pre-filled registration page.

"QR codes have been huge for us," Lambright noted. "Candidates don't get lost, they go straight to registration."

Beyond ease of access, this improved targeting and tracking. With event-specific URLs and campaigns tied to talent pools, Asurion could now measure what channels actually drove registrations, optimize outreach, and scale events more confidently.

Related: Cboe's Early Talent Investment: Maximizing Impact with Phenom Recruitment Events

One Ecosystem, Complete Visibility Into Event Performance

With Events Pro and Phenom Video Hub, all candidate activity from registration to attendance and feedback stays in one ecosystem. There's no need to chase down reports or cross-reference data across systems. Now, recruiters and operations teams can:

• Monitor registration and drop-off rates in real time

• Track show rates by job type or event format

• Attribute hires to specific QR codes, talent pools, or campaigns

• Compare time-to-offer across event types

This visibility helps teams prioritize what's working and scale it. Recruiters can focus on the highest-performing sessions, leaders get actionable funnel insights, and repeatable workflows make it easy to launch new events without starting from scratch.

"It kind of just runs itself," Lambright said. "You can build automations to trigger reminders and updates, even if someone didn't finish registration. That's time saved every day and a better experience for candidates."

From Vision to Reality in Months

Rolling out new HR tech rarely happens without some friction. But for Asurion, the Events Pro implementation stood out for its speed, clarity, and shared ownership. The implementation succeeded because both teams established clear goals upfront and collaborated from day one, aligning on hiring workflows, use cases, and candidate experience requirements before launch. This approach eliminated the typical guesswork and partial inputs that slow down most HR tech rollouts.

While similar implementations typically stretch across years, Asurion's solution went from design to execution in just three to four months. The testing phase became a working partnership where Asurion's team provided continuous feedback, shaping the experience based on actual recruitment workflows rather than theoretical use cases.

Before moving to broader rollout, Asurion validated the setup with two live pilot events. The early results were promising: higher show rates, smoother candidate flow, and positive feedback from recruiters on how intuitive the event setup was. “It just made us even more excited about the path we’re on,” said Lambright.

What Hiring Results Can You Expect from Unified Hiring Event Workflows?

By consolidating workflows, personalizing the experience, and removing manual bottlenecks, Asurion created an event engine that delivers faster hires, higher attendance, and a stronger experience for both candidates and recruiters. The early results spoke for themselves:

• 200+ average number of applicants who move through a hiring event

• 8-hour time to hire for event hires (versus 1 day)

• 50% less time spent on event setup and attendee management

• 3 minutes for candidates to engage with Talent Companion to get screened and matched with relevant events

• 50% growth in attendee show rate

Given the success of the pilot, the team is expanding Events Pro across all lines of business and moving toward a full transition into Phenom as their single events platform. This shift goes beyond faster execution. It creates a unified view of previously unstructured events data, performance, and outcomes, giving the team visibility into where candidates engage, drop off, and convert. 

Most importantly, it changes how Asurion approaches talent. Events are no longer standalone moments. Instead, they're entry points into a living candidate ecosystem where past attendees can be segmented, re-engaged, and hired for future roles, unlocking incremental hires without additional sourcing spend.

Discover how Phenom Recruitment Events can help you boost event attendance, automate candidate journeys, and gain complete hiring visibility.