Case Study: How Hershey Used Talent Analytics to Target Recruiting Spend & Maximize ROI | Phenom

Kristina Finseth

February 21, 2017


Hershey is a well-known household brand globally known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks.  With its approximately 21,000 employees around the world, and more than 80 brands, Hershey drives more than $7.4 billion in annual revenues.

Although Hershey is recognized as a large global brand, they face some of the same challenges that many companies across the world face.  One of those challenges lies in capturing what driving forces are leading job-seekers and applicants to the career site in the first place.  Otherwise, how do Talent Leaders know what avenues to push recruiting spend toward in order to maximize ROI?

After implementing the Phenom People TRM platform, Hershey was able to utilize in-depth source analytics to figure out which sources of talent traffic were viable, and which were not.  They decided to test out the Talent Analytics with a LinkedIn campaign pilot, and the results were surprising.

To find out more on how Talent Analytics helped Hershey make well-informed and better decisions on recruiting spend - maximizing their ROI, then download the Case Study here.


Kristina Finseth