Check Out RBC's New Career Site, Powered by Phenom People

Justin Noll

Royal Bank of Canada (RBC for short) is not only Canada’s largest bank, but one of the largest banks in the world. RBC provides personal and commercial banking, wealth management, insurance, investor services and capital markets products and services on a global basis.

 

Here’s more information on RBC:

 

Industry: Banking

Company Size: 80,000+

Career Site Link: https://jobs.rbc.com/ca/en

ATS Used: SuccessFactors

 

New Site Key Features: Personalization, LinkedIn Integration, Video, Job Recommendation and EVP Content on Job Description Pages, Talent Community, People Detection, Predictive Job Search, Responsive and Mobile Optimized, Apply Mirroring

RBC's Career Site

Here are some of the unique features of RBC’s career site.

 

Employee Testimonials

RBC's Employee Testimonial

Employee testimonials are an excellent way to show potential candidates more about the culture of your organization. RBC does an excellent job at spotlighting employee testimonials on the front page of their career site. This highlights not only what gets employees excited to come to work each day, but also shows some of the passionate initiatives RBC drives forward.

 

Predictive Job Search Functionality

RBC's Predictive Job Search Functionality

The job search process matters to candidates. Search functionality needs to be user-friendly, easy to access, and predictive in nature. When searching for a job with RBC, candidates can type in a few characters, and the search engine will predict search results based on this information.

 

Video Throughout Career Site

RBC Career Site Video Content

The best content you can add to your career site is a dynamic mix of articles, blogs, imagery and videos. Video is an easy way to get your message across as an organization, as well as highlight your culture and corporate social responsibility. RBC has video sprinkled throughout its site, including the job description pages and individual department pages.

 

Apply Mirroring

RBC's Apply Mirroring

Many companies have a huge disconnect between their career site and the application process. Instead of keeping a consistent look, feel and functionality, candidates are typically redirected to the Applicant Tracking System (ATS) to complete an application once they hit that apply button. On RBC’s site, candidates can complete the online application without ever leaving the page or seeing the SuccessFactors site.

 

Switch Between Languages

RBC Languages

When the bulk of your applicant population is either English-speaking or French-speaking, your career site needs to be able to adapt. RBC makes it easy by offering a one-click language changing button in the upper right-hand corner of their career site. With this functionality, candidates can easily select to translate the career site to French or English with one click.

 

These are just some of the new features of RBC’s career site. If you are interested in improving your career site and candidate experience, reach out to us to explore more