May's webinar: Designing the ultimate career site

Kristina Finseth

Your career site may not truly be where a person first learns of your company or your job openings, but it will have the biggest impact on whether or not you are able to persuade top talent to come work for your company.

Today's talent approaches their job and career search differently than ever before. Their expectations of how companies will respond to their professional needs and interests are influenced by their time spent shopping online, listening to music on Spotify or Pandora and watching television and movies on Netflix. They want their search to automatically respond to them with recommendations and suggestions that feel relevant.

That's where we come in. We're hosting a webinar on Thursday, May 26 that will take a deep look at building the type of career site that attracts, engages, nurtures and converts top talent. The live session begins at 2 PM ET. You can register here.

Whether you're working with an agency or flying solo, this webinar will help you leverage your career content and ad buying to make the most of your Talent Relationship Marketing efforts. Knowing how to position your content and deliver it to the right people at the right time is vital to creating an engaging talent experience and helping your company stand out from a crowded field of competitors.

Some topics for discussion include:

  • Why your career site should be like Amazon.com
  • Working with your agency to create an engaging career site
  • How to create content that attracts and is of interest to top talent
  • Using personalization to determine how to deliver that content at the right time
  • Developing talent personas for your desired hires
  • Leveraging media buying in a relevant and timely fashion

Space is limited, so be sure to register for the webinar today. Even if you can't make it on the 26th, we'll send you the recording and slides following the live presentation.