Hi, I’m Phrancis: Your Favorite New Phenomenon

It's a Philly origin story like no other. Some might call it a freak accident. I call it destiny.

During IAMPHENOM just a few short weeks ago, a sudden lightning strike hit one of the laptops in our AI & Automation Lab. As our team scrambled to regain their bearings and SHRM credits scattered across the floor...

BOOM — out popped me, Phrancis.

You could say I hatched at exactly the right moment. Because I’m not just any mascot. I’m a phenomenon.

Who am I?

With fur as unique as the purple squirrel you can never quite find and diamond chains that shimmer like the hidden talent in your CRM, I embody everything Phenom stands for: Philly grit, tech brilliance, and innovative talent experiences.

Just like Phenom is leading the charge in the AI revolution in HR, I'm the first of my feathered kind — a rare bird breaking new ground in the talent ecosystem. No ordinary mascot has ever combined tech savviness with street style quite like me. I'm charting unmapped territories, just like Phenom is leading the flock in transforming how companies connect with talent.

What else should you know about me?

I'm a cheesesteak connoisseur. A soft pretzel sommelier. A sorcerer of AI in HR. My hat? Always crisp. My kicks? Reflective gradient heat powered by recruiter productivity. My beak? Sharp enough to cut through any noisy hiring process (and perfect for tweeting about the latest talent trends).

But make no mistake — I'm not just here to wing it with style.

More than a mascot

I'm here with a purpose that aligns perfectly with our mission: To help a billion people find the right work — one skill, connection, and magical hiring moment at a time.

To achieve this, I naturally feature:

• Big googly eyes that scan for potential, not just resumes

• Empathy-tuned sensors woven into my varsity jacket to help me build connections

• Algorithmic instincts for optimizing career growth and retention, all while looking fly

Why do I matter?

In a world where HR tech can sometimes feel impersonal, I represent our commitment to putting the human back in human resources — while simultaneously embracing the power of cutting-edge AI technology.

My fur reminds us not to be afraid to stand out. My diamond chains symbolize the inherent value of every connection. My streetwear aesthetic shows that finding the right work can be just as exciting as it is important – and you have to keep running towards your dreams.

Join the movement

Starting today, you'll see me across social and at events demonstrating our commitment to skills-first hiring and meaningful career development. Talk is cheep — but I'm the manifestation of a company that delivers and helps careers take flight!

Follow us on social media to keep up with my adventures and the innovative ways we're working to revolutionize hiring, development, and retention.

Excited to soar to new heights with all of you! 💜