ReportState of Candidate Experience: 2025 Benchmarks Report
Phenom
Forms
One form infrastructure for every stage of the talent lifecycle.
Your candidates are dropping off, your talent data is fragmenting at every stage, and your team can't change a form without IT. Phenom Forms fixes all three.Book a Demo
75%
application completion rate2x
apply conversion80%
reduction in time-to-apply78%
lead-to-applicant conversionThe right form, in the right place, at the right moment.
Forms aren't just for apply pages. Here's where TA teams are using them to build pipeline they never had before.
Executive & Confidential Roles
When a role can't be posted publicly, you still need a way to capture interest. A discreet "Express Interest" form on your leadership or executive careers page collects intent without revealing the position — every submission becomes a lead your team can act on privately.
How Phenom is Redefining Customer CareRoles Not Yet Open
"We're not hiring right now — but we will be." A "Join our Talent Community" form on department or location pages captures candidates when they're actively exploring, so you're not starting from zero when a req opens.
What to Expect When Adopting New HR TechHigh-Volume / Evergreen Roles
For roles that are seasonal or always open — hourly, field — forms embedded directly on location or role-type pages reduce the path to apply and improve completion rates for candidates on mobile or with limited time.
Culture & EVP Pages
Candidates reading your Life at [Company] or DEI pages are in a high-interest state. A lightweight "Stay Connected" form here converts browsing into a relationship — before a job even enters the picture.
How Phenom is Redefining Customer CareEvents & Campus Recruiting
Registration forms for career fairs, info sessions, and campus events flow directly into your CRM, giving recruiters a pre-warmed pipeline before the event even happens.
What to Expect When Adopting New HR TechPost-Apply & Onboarding
After a candidate applies, Forms keeps working — collecting survey responses, capturing onboarding data, and maintaining a single consistent experience end to end.
Frictionless apply. More completions. No candidates lost.
The apply experience lives natively on your career site. Social login, resume parsing, and auto-fill eliminate friction help reduce time-to-submit and keeps candidates moving forward without ever leaving your brand. Returning candidates benefit from prefill, so data from a previous application carries forward automatically.
The moment a candidate starts an application, Phenom saves their data as a Lead. If they abandon mid-apply, recruiters can trigger automated email or SMS follow-up. OTP authentication lets returning candidates re-enter their form seamlessly — no new account, no starting over — creating a recovery pipeline that ATS-only flows lose permanently.
Step-by-step drop-off visibility across the entire apply flow. You see exactly where candidates leave, what's causing abandonment, and where to optimize — so every iteration improves conversion.
Phenom Forms extends beyond applications to support talent community enrollment, post-apply surveys, and onboarding data capture — giving TA and HR teams a consistent form experience for candidate data across the talent lifecycle.
Forms render in multiple languages and capture data offline, reprocessing submissions when connectivity is restored. Built for enterprise hiring operations across geographies, devices, and connectivity environments.
On submission, candidate data routes to your ATS and Phenom CRM simultaneously. Recruiters get richer profiles for future nurture. Your ATS stays the system of record. No manual reconciliation or data loss - every data point stays exactly where it belongs.
