Kristina FinsethSeptember 20, 2017
Topics: Recruiter Experience

E-Book: The 5 Key Principles of Recruitment Marketing

When it comes to attracting, engaging, and converting the right talent to your organization, it’s become increasingly important to find unique and personalized ways to get your employer branding messaging out there.

It’s been said before, but recruiters don’t just have to think or act like marketers. Recruiters have to be marketers.

In case you missed it, we recently put out a webinar focused on walking organizations through the core components of a successful recruitment marketing strategy. As an additional resource, we are excited to announce the release of our latest e-book, The 5 Key Principles of Recruitment Marketing.

In this e-book, we lay out the five key principles of recruitment marketing so you can plan and implement a successful talent strategy within your organization. After reading, you’ll walk away with the knowledge you need to begin doing the following:

Setting Your Foundation
As an organization, you need to know what you’re selling to candidates. This includes answering one of the most important questions on a candidate’s mind: “If I decide to work for your organization, what’s in it for me?”

Identifying Your Target Candidates
You know what you’re selling, but who are you selling to? We will provide resources to help you identify your ideal candidate personas for those hard-to-fill, niche, and high-volume positions within your organization. Additionally, you’ll learn more about the importance of understanding your candidates and their journey through their journey maps.

Crafting the Right Content
It’s important to have unique, authentic, and targeted content to share with your target candidates. Whether on your career site or through email campaigns and follow-ups, you have to craft content that truly speaks to each candidate in their individual journey of discovery with your organization.

Using the Right Messaging and Avenues
Your content needs to be strategically placed for candidates to discover it in their journey with your organization. This includes social media, your career site, and other channels. Without the right messaging, how else will candidates get the information they need to move along to the next step in the process (i.e., apply)?

Measuring Your Efforts
Implementing a recruitment marketing strategy is important, but it’s also important to measure your efforts. Not only does this help you maximize your recruitment marketing spend so you are driving budget to the right efforts, it also helps you figure out what’s working and what’s not working with your strategy. In turn, you become enabled to make changes to improve your candidate experience and recruitment marketing efforts along the way.

Download the e-book, The 5 Key Principles of Recruitment Marketing.

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