How Global Achieved 300% More Completed Applications

Global, a UK-based media company, wanted to address a common issue with their application process — it wasn’t providing the kind of experience that converts candidates into applicants.

At five to six pages, application length was a major issue, taking candidates an average of 15 to 17 minutes to complete. In addition, a host of questions weren’t providing beneficial candidate information. The effect? Job seekers were abandoning the apply process and Global was losing out on top talent.

Determined to improve their overall application experience, the company used their Phenom Career Site and Phenom Chatbot to reduce the complexity of their applications, automate FAQs, and decrease time to apply to just 5 minutes — a 67% reduction.

As a result, Global witnessed over 300% more completed applications within a period of just 2 months and a 28% increase in application conversion.