Case Study

Land O'Lakes Campaign Gets Critical Jobs Filled Fast

The pandemic precipitated extreme demand for many of Land O’Lakes’ core consumer products. The need to support the ag-tech giant’s hardworking manufacturing facilities — and help secure the nation’s food supply — was urgent.

Dobby Gibson, Digital Communications Manager at Land O’Lakes, and his team were charged to meet increased hiring demands and ensure robust talent pipelines to support their supply chain in notoriously hard-to-fill locations. They needed a talent marketing strategy fast.

Using the Phenom CMS, CRM, and Campaigns, Land O’Lakes launched its first end-to-end digital talent marketing campaign, “Feed the Nation”, with phenomenal results. Just four weeks after the campaign launched, the company experienced:

  • 75% of open positions filled from the campaign alone
  • 3X increase in career site job searches
  • 3X increase in returning job seekers
  • 16K page views to their “Feed the Nation” landing page

Check out the case study to learn how Land O’Lakes leveraged Phenom to help secure the nation’s food supply.

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