Painting Outside the Lines: How PPG Reimagined Global Talent Acquisition Beyond Traditional Boundaries

When PPG embarked on transforming their recruitment department into a strategic talent acquisition function, they knew tools would be the real enablers. This manufacturing giant unified 70+ countries under one vision while preserving regional innovation. From building talent communities for niche technical roles to implementing text-to-apply for frontline workers, discover how PPG's phased approach and continuous improvement mindset created a proactive, data-driven TA operation.