2017 was a year of change for talent acquisition. Hot topics included recruitment marketing, artificial intelligence, machine learning, internal mobility, and lots of buzz on the future of work.
This will be the year that more organizations begin exploring and investing in technology solutions that will help talent acquisition teams create a better candidate and employee experience.
In order to meet candidate and employee expectations, growing trends, and the changing work environment, there are five new positions you should be hiring for in 2018.
Feel free to download and utilize these job descriptions as you see fit, modifying and adapting them to your organizational verbiage and needs.
5 New Positions to Take Your TA Team to the Next Level
1 - Talent Relationship Marketer
If a key initiative of your talent strategy involves developing relationships with nurturing, and engaging top talent, you’ll need to look into hiring a Talent Relationship Marketer.
Job Description:
We are looking for a people person with the natural ability to develop, nurture, and maintain relationships with prospective candidates. You will be responsible for executing the talent relationship marketing strategy for the organization, playing a key role in driving candidates through the talent relationship marketing (TRM) lifecycle from initial discovery to employee conversion.
Responsibilities:
- Develop and execute a talent relationship marketing strategy that drives qualified talent leads (passive and active) to engage with the career site, sign up for talent community, opt into email notifications, and ultimately apply to open opportunities
- Optimize our talent relationship marketing strategy and talent nurturing strategies through job distribution, content, email, and social channels
- Promote the unique value of working for our organization by driving brand awareness, helping to create employer brand, and managing the career site to continue delivering a hyper-personalized experience to candidates
- Work with hiring managers and talent acquisition team to identify and create target candidate personas for hard-to-fill, niche, and high-volume positions, developing a talent relationship marketing strategy to attract and engage target candidates
Requirements:
- BA/BS degree or equivalent work experience
- Some past experience in talent acquisition and/or marketing preferred
- Excellent relationship builder, creative thinker, and an ability to manage a process
- Understanding of the TRM lifecycle from discovery to employee
- Proficiency in talent relationship marketing software in order to develop and execute the strategy for driving and engaging with qualified talent leads along the TRM lifecycle
- Bonus skills: Talent Analytics experience, Career Site Builder
2 – Talent Analytics Specialist
An organization’s access to talent analytics is the key to successfully and accurately targeting recruiting spend and maximizing the ROI of the talent acquisition budget. If you’re looking to make well-informed and better hiring decisions in the near future, you’ll need to hire a Talent Analytics Specialist.
Job Description:
We are looking for a bright person with an analytical mindset. As a Talent Analytics Specialist, you will be responsible for reporting and analysis related to talent relationship lead generation, talent relationship marketing funnel optimization. In addition, you’ll play a key role in analyzing data for talent leaders to make better decisions on recruiting spend and maximize the career site content.
Responsibilities:
- Track and report the ROI of talent relationship marketing activities including job board distribution, paid and unpaid job advertisements, talent relationship marketing email nurturing and automation, conversion rate optimization, etc.
- Create reports and insights for optimizing recruiting spend and maximizing the career site content
- Analyze data to provide insights into candidate behavior, identifying opportunities to maximize optimal campaign outcomes
- Identify talent data trends and provide strategic recommendations to help the talent acquisition achieve talent goals and drive better hiring decisions
Requirements:
- BA/BS degree or equivalent work experience
- Some past experience in talent acquisition and/or marketing preferred
- Excellent analytic skills, math skills, and must love working with large amounts of data
- Understanding of the TRM lifecycle from discovery to employee
- Proficiency in talent relationship marketing software, specifically with the talent analytics platform
- Bonus Skills: Experience with Google Analytics, Google Tag Manager, and Google AdWords is a plus
3 – Talent Content Marketer
Your career site is the driving force of candidate experience for prospective talent exploring opportunities. This means you need to constantly change and add fresh content to your career site so that candidates are provided with the most personalized experience possible. If you’re looking to stay on top of your career site content by optimizing it continuously to drive more talent leads, you will need to hire a Talent Content Marketer.
Job Description:
We are looking for a creative content creator to develop, write, and produce dynamic and personalized content for our career site on a regular basis. This role will play a huge part in driving brand awareness, expanding our talent footprint, and generating talent leads through written content and video production.
Responsibilities:
- Partner with talent acquisition team to ensure listed job opportunities on career site are current and up-to-date, ensuring job descriptions are written consistently and engaging to prospective talent
- Ghostwrite 1-2 articles per month for hiring managers and executive team to provide insight into the organization’s leadership style, culture, and working environment
- Work with marketing and design team to create 1-2 new videos per month (i.e. employee testimonials, culture glimpses, and covering corporate social responsibility)
- Blog on an ongoing basis to support and promote the career site and organization to attract site visitors through search, social media, and email subscribers.
Requirements:
- BA/BS degree or equivalent work experience
- Some past experience creating a wide range of content, including video, blogs, articles, and other resources (i.e. e-books, infographics)
- Creative thinking with the ability to brainstorm and execute resonating content topics for target candidate personas effectively
- Proficient with career site building tools and talent relationship marketing software, specifically the content management system
- Bonus skills: Videography experience, Adobe Creative Suite experience (specifically Photoshop and InDesign)
4 – Talent Relationship Manager (i.e. New Age Recruiter)
Think recruiter, but on steroids. Recruiters aren’t just responsible for interviewing applicants anymore. The role extends deeper than that and really focuses on building and maintaining relationships with passive and active talent, developing a talent pool for current and future career opportunities within the organization. If you’re looking to take your candidate experience to another level, you’ll need to hire a Talent Relationship Manager.
Job Description:
We are looking for a genuine relationship builder – someone who has the organization’s and the candidate’s best interest in mind at all times. This role is the new age recruiter within our organization, responsible for building and maintaining relationships with active and passive talent and building a talent pool for current and future positions.
Responsibilities:
- Works hand-in-hand with the Talent Marketer to identify, build, and nurture relationships with prospective talent
- Partners with internal stakeholders and hiring managers to identify current and future workforce needs, understanding the nuances of each department in the organization
- Engages with active and passive talent to understand their unique background and how it can add value to the organization
- Coordinates internal interview process after identifying target talent from the talent pool and discussing candidacy with hiring managers
Requirements:
- BA/BS degree or equivalent work experience
- Some past experience working in a position where building and nurturing relationships was a core responsibility (i.e. sales or recruiting)
- Ability to effectively communicate with both external talent and internal stakeholders
- Proficient at managing and nurturing relationships in a personalized way with the help of technology such as a candidate relationship management system
- Bonus skills: Email Campaign technology, Talent Analytics understanding
5 – Talent Relationship Operations (TRO) Technical Specialist
HR systems are a critical component of an organization’s HR team. Now, it’s important for organizations to focus on a blend between a HR Systems Specialist and a Data Analyst. If you are looking for a technical data mastermind who understands how all the integrations of data work together for your talent relationship operations, you’ll want to hire a Talent Relationship Operation (TRO) Technical Specialist.
Job Description:
We are looking for a technical data mastermind who truly understands how all the integrations of data work together to inform and create the organization’s Talent Relationship Marketing strategy. This role is a blend between a HR Systems Specialist and a Data Analyst, responsible for ensuring all HR and talent acquisition systems are properly integrated and running smoothly on a daily basis.
Responsibilities:
- Works hand-in-hand with the Talent Analytics Specialist to help collect and provide talent data, supporting the ad hoc and complex reporting process.
- Identifies and develops talent solutions by identifying system and process requirements, completing gap analysis and successfully clarifying and deploying solution objectives by outlining technical specifications.
- Plans and completes the integration process for all HR and talent acquisition related systems including module development and testing, dynamic reporting, user guides and virtual and live training.
- Acts as the subject matter expert for all system integrations, enhancing the department and organization as a result.
Requirements:
- BA/BS degree or equivalent work experience.
- Some past experience working in a position with HR systems and HR data.
- Ability to effectively communicate with internal stakeholders on the integration process, helping define and educate others on HR systems and the power of data.
- Proficient at identifying, researching, and analyzing problems including implementing improvements, updating training manuals and researching data discrepancies.
- Bonus skills: Talent Analytics understanding, HRIS experience in Human Resources
It’s clear to see that the job landscape will continue to be impacted by growing technology trends and changing candidate expectations. As a result, it’s important to begin thinking about the new wave of talent acquisition positions now so you have competitive advantage over other organizations in your industry.
Download and utilize these job descriptions for your organization.
