Justin NollSeptember 06, 2017
Topics: Candidate Experience

Check Out GE Appliances' New Career Site, Powered by Phenom People

GE Appliances, is a leading consumer goods company known for designing and building the world’s best appliances. Also known for a large focus on American made products, GE Appliances has several modernized inventions such as self-cleaning ranges, ice and water dispensers, speedcook ovens and refrigerators that make coffee.

To help in improving their candidate experience and employer branding initiatives, I’m excited to share that GE Appliances recently went live on our Talent Relationship Marketing platform.

Here's more information on GE Appliances:

Industry: Consumer Goods Company Size: 10,000+ Career Site Link: https://careers.geappliances.com/home ATS Used: Workday

New Site Key Features: Personalization, LinkedIn Integration, Video Content, Job Recommendations and EVP on Job Description Pages, Talent Community, Job Recommendations Based on Location, People Detection, Predictive Job Search, Responsive and Mobile-Optimized

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Here’s a look at some of the enhanced features of GE Appliances’ new career site.

Separate Student Recruiting Focus

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With a 2.7 percent unemployment rate in the appliances manufacturing industry, it’s important for companies to continuously fill their talent pool with qualified candidates. As part of their new career site, GE Appliances has an entire page filled with content targeting college students. From testimonials and campus visits to development programs and FAQs, this is a strong addition to enhance the candidate experience.

Search Bar on Every Page

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Most career sites only offer one place for searching job opportunities, and it’s not always the easiest thing to find. GE Appliances’ career site offers up the ability to search for job opportunities no matter what page you are currently viewing. Whether you are reading about life at GE Appliances or looking at benefits, you can easily search for opportunities every step of the way.

Strong EVP Content

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It’s important to have a clear Employee Value Proposition (EVP) that can be easily articulated to potential candidates. GE Appliances does an excellent job of answering one of the most important candidate-driven questions, “If I decide I want to work for your company, what’s in it for me?” They accomplish this by highlighting life at GE Appliances, a glimpse into different teams and roles within the organization, their culture and diversity initiatives and benefits.

Recommended Jobs Based on Location

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Based on a candidate’s IP address, they are provided with job opportunities that are within their current geographical location. This allows candidates to filter through opportunities that may not be within a desired area, honing in on closer opportunities worth exploring further.

Recommended Jobs Based on LinkedIn Profile

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The career site offers candidates the opportunity to sign into their LinkedIn profile in order to receive personalized job recommendations. As a result, candidates are provided with opportunities that match the background, skills, and experience listed on their current LinkedIn profile.

Similar Job Notifications

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When a candidate decides to view the job description page, they aren’t immediately redirected to GE Appliances’ applicant tracking system, Workday. Instead, they are able to view relevant information about the job opportunity, sign up for similar job notifications via email if there isn’t a matching opportunity now, view open similar job opportunities, and click to apply.

These are just some of the amazing new features and highlights of the new GE Appliances career site. Interested in seeing how Phenom People can enhance your candidate experience and employer branding efforts? Contact us for a demo today.

Justin Noll

Justin leads marketing strategy and execution at Phenom People. He's passionate about marketing, technology, and merging those two with recruiting and talent acquisition.

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