Loblaw Companies Limited is Canada’s largest supermarket chain with over 2,000 locations. They sell an abundance of items such as grocery, clothing, pharmaceuticals, cell phones, and financial services. The company was founded in 1919 by Theodore Loblaw and John Milton Cork. Before the 1970s, the stores had also crossed over the American Canadian border into New York and Pennsylvania but now remain solely in Canada.
Here’s more information on Loblaw Companies Limited:
Company Size: 136,000+
Career Site Link: https://jobs.loblaw.ca/ca/en
ATS Used: Workday
Key Site Features: Personalization, LinkedIn Integration, People Detection, Job Recommendations and EVP on Job Description Pages, Job Recommendations Based on Location, Talent Community, Video Content, Predictive Job Search, Responsive and Mobile Optimized
Here are some of the unique features of Loblaw Companies Limited’s career site.
Professionals don’t create LinkedIn profiles just for fun. The main benefit to having your career experience in a digital landscape is so that you can apply for positions with it. Loblaw’s career site integrates with LinkedIn so their job seekers can effectively use their profiles to not only apply for roles but also have job recommendations provided to them as soon as they do so.
Separate Language Sites
95 percent of Canadians speak French as their first or second language. Due to that, Loblaw knew they had to cater to the majority of their candidates and include a French version of their career site. Located right at the top next to the star for the “Save Job Cart”, is the “FR” for French. Toggling between the two is as simple as clicking the button and letting the job search begin!
Candidate engagement is the name of the game on the career site. Imagine you’re scrolling through your social media’s newsfeed and see pictures, posts, comments, articles, more pictures, another article, but then you get to a video embedded right on your feed. You’re more likely to watch the video as it will keep your attention longer than a picture. This is a simple marketing tactic that any talent acquisition team should feature on their career site.
A candidate came to your career site because they are interested in working for you. But if they don’t see the right opportunity or they need more time before submitting an application give them the option to join your talent community. This is an easy way for you as the recruiter to collect their resume and reach out to them when you do have a fit for them and it keeps them in the loop with company news. A healthy candidate pipeline is the dream of all talent acquisition teams. This is your key to it.
Think your career site needs a new facelift? Give us a buzz and contact one of our team members today to schedule a personalized demo!