Kristina FinsethMay 23, 2017
Topics: Talent Experience

Experience Goes Beyond the Candidate: Introducing The Definitive Guide to Talent Relationship Marketing

Today, we are excited to release The Definitive Guide to Talent Relationship Marketing.

On average, companies are spending billions of dollars each year in fierce competition with their top rivals just to attract and woo top talent. Unfortunately, that money is largely being wasted as companies struggle to effectively market to, recruit, engage and acquire the right talent - falling into a vicious cycle known as the talent rut.

Today's candidates expect a hyper-personalized experience that is closely aligned with the e-commerce experiences they are provided on a daily basis. Companies like, Spotify and Netflix have had a major impact on user experience expectations, raising the bar far beyond what most companies and their existing enterprise software is actually capable of providing.

That's where Talent Relationship Marketing comes into play, solving the talent rut for your company.

Although the candidate is at the core, Talent Relationship Marketing is a whole company philosophy that involves your Talent Leaders, Hiring Managers, and Recruiters - including their experiences and journeys. As it is now, the landscape presents a profound opportunity for companies to differentiate themselves to passive and active candidates alike - all through providing a positive and elevated candidate experience.

The Definitive Guide to Talent Relationship Marketing was created to help companies develop a winning Talent Relationship Marketing strategy with your company's unique offering in mind. In the guide, we focus on five specific areas that are crucial to solving the talent rut for good.

  • Establishing an Employee Value Proposition (EVP)
  • The Talent Relationship Marketing Lifecycle
  • Developing Personas for Candidates, Recruiters, Hiring Managers, and Talent Leaders
  • Mapping the Candidate, Recruiter, Hiring Manager, and Talent Leader Journeys
  • Minimizing and Solving Pain Points Through Talent Relationship Marketing

Download The Definitive Guide to Talent Relationship Marketing here.


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