Forget Millennials - What About Generation Z?

Kristina Finseth

 

Before we know it, job applications and interviews will be inundated with people identified under the umbrella of "Generation Z." Parallel with other generations, Generation Z has plenty of nuances about it, including the very apparent "addiction" to so many different forms of technology.

Let's back up though. People in Generation Z were born any time after 2001 up until the present year. That being said, the overwhelming majority of these kids know nothing but a life of advanced technologies, including email, Snapchat, Instagram, and other technology tools to communicate to basically anyone anywhere on the planet.

As more and more talent from Generation Z gradually start entering the workforce, this could be an indication of where recruiting will be heading in the near future.

Here's a few ways recruiting will be impacted as a result of Generation Z:

Marketing to Generation Z They live for technology, social media and instant communication. The obvious place to appropriately market to Generation Z would be on social media platforms such as Snapchat and Instagram.

In my opinion, social media is a place that people go to escape the stresses and aggravations of work. I know that I wouldn't want to see much work-related content on my Snapchat and Facebook feeds. For some, this may work, but for many, they can simply tap their screen right away when a Snapchat advertisement comes up, and then continue what they were doing previously.

Getting their attention The average person from Generation Z has an eight second attention span. This isn't their fault. This is just what the majority of them were born into, and there was no way around it. We can blame character limitations on Twitter and time limits on Snapchat.

Because of this, we know that in the near future our recruiting advertisements are going to have to be quick, attention-grabbing, and they must pop out from others.

How to make them interested It's hard to say right now what perks and benefits will make a Generation Z candidate attracted to your organization. It's safe to assume that the technology frenzy and worldwide addiction will likely continue, if not get worse.

Technology will only become easier to access, faster, more useful, and who knows where it will really end up? Will candidates be most interested in working with the latest technology or something else?

These are just a few ways recruiting will be impacted. There's no doubt technology is the future of recruitment. In fact, it's the here and now. In fact, it's the here and now. Recruiters are going to have to continue to adapt to current trends in an attempt to get their message out to Generation Z as effectively as possible.

As Generation Z continues to rise and more Baby Boomers retire, technology will be more and more prevalent in everything that we do, the recruiting world being no different.