How the Best Companies Are Leveraging Snapchat to Attract Talent

Kristina Finseth

 

Just like candidates are getting more creative with resumes to get a recruiter’s attention, more and more companies are turning to non-conventional methods of attracting talent.

Here’s a look at how some of the best companies are thinking outside the box, and leveraging Snapchat to enhance their employer brand, getting attention from the younger generations.

McDonald’s allows you to try on their uniform and create a 10-second video job application McDonald’s (known as Macca’s in Australia) launched a “Snaplications” campaign earlier this month, enabling Snapchatters to use their special filter to try on a uniform and send in a video job application. According to Shaun Ruming, COO of McDonald’s Australia, “We’re the largest employer of youth in the country, so we’re trying to look for new and innovative ways to recruit crew people.”

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GrubHub.com searched for an intern with “Snapchat Skillz” Back in 2014, GrubHub.com created a story telling interested candidates how to apply for a social media internship with their company. The Snapchatter with the best “Snapterpiece” would win the internship.

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JP Morgan targets college graduates at campuses across the country Targeting new college graduates, JP Morgan enhanced their employer brand with targeted ads and geofilters on Snapchat. According to Business Insider, the idea “is to reach students on a day when they are thinking about their next steps.”

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Recruiting Social experimented with a birthday geofilter to generate brand awareness As part of an article to show other companies how to create Snapchat geofilters, Recruiting Social created a birthday geofilter to highlight and celebrate the company’s fourth birthday. They made the filter available the entire day of their company birthday, and any company can do the same.

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Citi uses Snap Spectacles to showcase a day-in-the-life of employees When candidates are deciding where they’d like to work, it’s important to understand the daily responsibilities of the position. What’s the team like? Who will I be working with? What’s the office vibe? Citi showed candidates a day-in-the-life by having employees across the company video their day with Snap Spectacles, uploading the videos to social media.

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Is your company using Snapchat to attract talent? Do you have examples of other companies leveraging Snapchat to attract talent?