Recruitment marketing applies the best marketing practices to talent acquisition for one main purpose: increase conversion rates.
Video is the best way to engage with any audience. For every one person who would rather read about a product or in the recruiter’s case, job description, there are four people who would rather watch a video on it.
It easily evokes emotional reactions. Any good marketing professional knows that the way to grab consumers’ attention is through their hearts. Applying this mentality to the hiring and onboarding process shows candidates that you really care about them and their experience with the company.
Speaking of reading (as you yourself are reading this post), watch this teaser video from our Chief People Officer, Brad Goldoor, and Director of Talent Acquisition, Keca Ward, about their speaking engagement at IAMPHENOM, which will focus on how they’re integrating video into the recruiting and onboarding experience.
Throughout Brad and Keca’s discussion, they will explore the different avenues where talent acquisition professionals should utilize video. These are the opportunities for a company to really shine and enhance the candidate experience.
This is just a taste of the sessions IAMPHENOM will have available to attendees. Register for the conference today and we’ll see you on May 2nd and 3rd!