Jenn ThomasFebruary 12, 2024
Topics: Customer Stories

ICA’s Simplified Application Process Affords Competitive Hiring Edge

Simplicity is a core value at ICA Gruppen, a large retail franchise with over 1,600 convenience stores across Sweden with a focus on food, health, and a mission to ”make a difference for millions of people every day.”

It’s no surprise, then, that when faced with the challenge of filling open knowledge worker positions in a highly competitive talent market, they sought a simplified and streamlined application experience that would quickly convert top talent. 

Their solution was realized when they partnered with Phenom and rolled out numerous aspects of the Intelligent Talent Experience platform — including Phenom Career Site and Talent CRM — to usher results-backed transformation. 

See all of the HR tech tools we recommend for retailers facing similar challenges

With an improved candidate experience and automated apply flows, ICA simplified their application, reduced time to apply, and increased apply conversions to generate more weekly and annual applications of top-tier talent across their most critical roles. 

For IT roles: 

  • 34% decrease in time to apply

  • 18% increase in apply conversion 

  • 35 more applicants per week


For Purchasing roles: 

  • 28% decrease in time to fill 

  • 11% increase in apply conversion

  • 4 more applicants per week 


The implementation of Phenom also skyrocketed ICA’s candidate experience Net Promoter Score from 0 to 80 in just 2 months

In the process, they solidified ICA's employer brand and are bringing their recruiters and other internal stakeholders newfound efficiency and accuracy with a robust yet intuitive CRM.


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