Infographic: 2017 State of Talent Relationship Marketing

Kristina Finseth

 

In today's digitally enhanced world, it's harder than ever for companies to attract, engage, nurture, and convert top talent into employees. The expectations of today's candidates have changed. They are no longer job hunters, but savvy shoppers. Candidates in 2017 expect more out of their job search, including:

  • A hyper-personalized experience
  • More relevant job and content recommendations
  • An easier and more intuitive way to search for jobs and apply

These expectations are shaped by their favorite e-commerce experiences like shopping on Amazon.com, watching their favorite shows on Netflix, and listening to music on Spotify.

This infographic summarizes the key findings from extensive Talent Relationship Marketing audits of 600 of the world's largest Fortune 1000 companies, so you can see where they are failing and excelling when it comes to candidate experience. Additionally, we outline four areas where you can start improving at your company.

[Click to view the full infographic]

PhenomPeople_Infographic_2017StateOfTRM