Memorable Moments from Ed Newman's #SHRMTalent 2017 Session on Optimizing the Candidate Journey

Kristina Finseth

 

This year’s SHRM Talent Management Conference and Exposition has been fast-paced, energetic, and full of tons of useful sessions with some pretty awesome speakers in the human resources and talent acquisition industries.

The Phenom People Platform puts the candidate first, and at the core of Talent Relationship Marketing. So, it’s only fitting that our chief evangelist, Ed Newman had a chance to provide a session on optimizing the candidate journey.

If you couldn’t be there in person, don’t worry. Here’s a look at some of the memorable moments from his session yesterday.

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A look into the session, and Ed poses the question: What’s the difference between a candidate and a consumer? Absolutely nothing.

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Ed started his session off right by getting everyone moving and smiling. Ironically, he provided a positive experience for his attendees while discussing the candidate journey and candidate experience.

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Several attendees posted during the presentation to show the topics of candidate experience and optimizing the candidate journey were resonating with themScreen Shot 2017-04-26 at 11.54.49 AM

If you’re trying to recruit top talent, specifically your 5-star recruit, you have to be on point with your candidate experience. If you can’t cater your process to their unique candidate journey, you’ll have a hard time providing a positive experience along the way.

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Once, Ed told me a story about a friend who was in the recruiting and hiring process with a federal agency. It took months to get through the recruiting and selection process, and then he was hired and given a start date approximately four-to-six months out. However, they were phenomenal in communicating updates and feedback in a timely fashion, so he didn’t feel negative about his lengthy experience.

It’s amazing what the power of communication and feedback can do to foster a positive candidate experience, even if it takes months to get through the process.

Takeaways from Ed’s session:

  • You should develop candidate personas and segment your EVP
  • Identify all touchpoints and map the candidate journey
  • Complete a CandEx audit and identify the gaps in your processes
  • Develop a content strategy – and make sure it’s dynamic
  • Design a personalized candidate experience to convert top talent

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What are some of your memorable moments from #SHRMTalent 2017?