5 Ways Recruiters Can Think Like Marketers with Dobby Gibson [Podcast] | Phenom

Tom Tate

July 21, 2020

Recruiting and marketing: there's a lot to learn and share between these two disciplines.

In this episode, we speak with Dobby Gibson, Digital Communications Manager at Land O’Lakes, about talent marketing and how recruiters can begin to think like marketers.

Dobby walks us through 5 ways he approaches his craft:

  • Get your story straight and develop your EVP
  • Map the candidate journey
  • Approach your career site with a marketer's lens
  • Collaborate with cross-functional teams
  • Leverage marketing technology

Stay connected with Dobby on LinkedIn. Looking for career site inspiration? Land O'Lakes has an amazing career site. Check it out: https://careers.landolakesinc.com/us/en.

Stay tuned for future episodes of The Talent Experience Show! Subscribe to the show using your favorite podcast listening app or platform (including SpotifyApple podcasts and Google Play) and stay tuned for future episodes. We'll be diving into talent experience management and the end-to-end talent journey with the greatest in HR, recruiting, talent acquisition, and management. 

Tom Tate