How to Craft Stories that Resonate with Lauryn Sargent of Stories Incorporated [Podcast]

In this episode, we're joined by Stories Incorporated co-founder and CEO, Lauryn Sargent! Lauryn teaches us how to craft and capture compelling candidate and employee stories that resonate throughout the talent experience.

Here's what you'll learn:

• How to define "story" and create stories that matter
• Why it's an important time to focus on story
• What equipment and strategies are effective at capturing high-quality stories
• How stories can help shape our diversity and inclusion initiatives
• Where to share stories publicly to maximize visibility and impact

Here are a few links mentioned on the podcast:

• https://storiesincorporated.com/
• 8 Tips of a Compelling Story for Recruitment Marketing
• What's in Your Recruitment Marketing Content Stack?
• Connect with Stories Incorporated on LinkedIn
• Connect with Lauryn on LinkedIn

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