Video: Ed Newman Talks About The Great Content Divide

Kristina Finseth

 

In this new video series, Ed Newman - Chief Evangelist here at Phenom People - provides some excellent insight into some of the common misconceptions associated with companies who invest tons of dollars into their employer branding strategy. He discusses the disconnect between career sites and applicant tracking systems - especially when it comes to where your prospective candidates are landing as they explore career opportunities with your company.



Ed leaves us all with an important takeaway:  Before investing tons of dollars into your employer branding strategy, take the time to draw out a clear picture so you understand where your candidates are flowing throughout their journey with your company.