Switching Gears: How to Conduct a Successful Virtual Recruiting Event Now

Like many companies, health insurer Florida Blue, a Guidewell Company, relies heavily on events to connect with candidates and turn them into potential employees. But in-person career fairs and hiring events are impossible right now. How are they adapting their recruitment strategy to meet the increased demand for member care specialists?

By spotlighting a series of virtual events on their career site, Guidewell has been able to increase their reach and boost applies.

In this webinar with Susan Senn, Enterprise Talent Engagement Manager at Guidewell, you’ll learn top tips to create effective virtual events that get positions filled faster, like how to:

  • Use your career site to showcase and promote upcoming hiring events
  • Deliver a comfortable yet compelling virtual experience for candidates
  • Support a consistent and compelling employer brand


  • Susan Senn, Enterprise Talent Engagement Manager, Guidewell

  • Keca Ward, Sr. Director of Talent Experience, Phenom

  • Devin Foster, Product Marketing Specialist, Phenom

If you currently don’t have a business email address, no problem. Please contact us at webinars@phenompeople.com and describe your last role.

View On Demand


Keca Ward
Sr. Director, Talent Experience

Devin Foster
Product Marketing 

Susan Senn
Enterprise Talent Engagement Manager

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