NFI Increased Leads for Driver Jobs by 328% Within 90 Days | Phenom
Case Study

How an AI-powered career site and campaigns helped attract and engage talent for hard-to-fill roles

NFI’s talent acquisition teams for corporate, operations, and driver positions were in urgent need of a career site and analytics to increase applications of the best-suited talent for hard-to-fill jobs. The teams turned to the Phenom Talent Experience Management (TXM) platform to:


  • Enhance the candidate experience

  • Integrate with two applicant tracking systems

  • Analyze and modify campaign strategies


Director of Talent Acquisition for corporate and operations jobs, Abby Post, and Director of Recruiting for driver jobs, Lance Christensen, explain what fueled the success for both sides of the logistics company.


Read this case study to learn how the Phenom TXM platform increased job seeker traffic for corporate positions and identified top traffic sources for driver positions.