How This Transportation Provider Increased Leads for Driver Jobs by 328% in 90 Days

The Challenge

A top transportation provider recognized a few problems in their application workflow which contributed to lower than expected conversion rates and a bad candidate experience. While their employer brand was well communicated on their career site, how to submit an application was not. In order for a candidate to apply, they had to sign up for talent network on the career site in addition to submitting their resume for the position. Oftentimes, candidates completed only one of these actions, believing they successfully applied. They were unaware that their application wasn’t received until they followed up with a recruiter.

The company's Director of Talent Pipeline Programs for corporate and operations positions and Director of Recruiting for truck driving positions knew more effective technology was available. New applied AI solutions for HR could offer their candidates an easier apply process and their recruiters more insights into talent pools.

But they were in a pinch. They were on a monthly contract with an employment website provider and didn’t want to spend any more of their budget than necessary switching to a new vendor, so they had to transition quickly. In addition to the tight timeline, they were searching for a vendor that could:

• Enhance the candidate experience to increase completed applications

• Integrate with two specific applicant tracking systems

• Offer visibility into their product roadmap to confirm access to the latest AI technology available

The Solution

The team leaders heard how Phenom provides Applied AI solutions that drastically improve the talent experience — not only for candidates but for recruiters and other stakeholders as well. After seeing the platform in action, it was apparent that this end-to-end HR technology could help their candidates with personalized apply processes and provide recruiters with an abundance of candidate data and insights.

From the start of the decision-making process, Phenom was the top vendor of choice as they demonstrated how the platform could easily integrate with both of their systems including their Department of Transportation-compliant Applicant Tracking System (ATS).

In the end, it was Phenom's extensive product roadmap that solidified their choice because the technology — and the people who built it — were so ahead of industry trends. “I felt other companies were a step in the right direction from where we were, but we knew there was still more. Phenom was so much further ahead than everyone else," their Director shared.

After the decision was made, it was a race against the clock to launch their new Phenom Career Site. In less than 60 days, the team got all of their branded content and job postings onto a beautifully presented site with all of the back-end features recruiters needed to easily attract, source, and engage visitors with unprecedented speed and personalization. The finished product optimized their recruitment strategy and increased conversions for both corporate and driver jobs.

The Results

The capabilities Phenom provided were invaluable to both recruitment teams. It brought a seamless apply process to candidates, data insights to recruiters, and talent analytics for stronger business decision-making to management. The Phenom platform enabled them to:

• Edit and refresh all career site content on the fly with Phenom CMS and Design Studio

• Improve recruitment marketing strategy with landing pages and Contact Us forms to increase talent pools

• Communicate with teammates and screen candidates faster and more effectively within the Phenom Talent CRM

• Analyze and modify campaign and sourcing strategies based on real-time Phenom Talent Analytics and reporting