Southwest Connected with Over 1 Million New Candidates
How to communicate a strong employer brand to encourage job seekers to apply.
Southwest prides itself on a well-established employer brand to hire candidates aligned with their culture. Greg Muccio, Director of Talent Acquisition at Southwest, described the challenges during a time before the Phenom Talent Experience Management (TXM) platform:
Weak candidate experience on the career site
Inability to capture passive candidates
No analytics to measure ROI
Within only 90 days after implementation, the talent acquisition team was able to improve all aspects of their process. That same year, they won the Talent Board’s CandE Award for a phenomenal candidate experience.
Download this case study and see how Greg’s team aligned their employer brand and candidate experience for higher quality and quantity conversions.