Case Study

How Southwest Created a Great Candidate Experience Through Phenom

Southwest prides itself on a well-established employer brand to hire candidates aligned with their culture. Greg Muccio, Director of Talent Acquisition at Southwest, described the challenges during a time before the Phenom Intelligent Talent Experience platform:

  • Weak candidate experience on the career site

  • Inability to capture passive candidates

  • No analytics to measure ROI


Within only 90 days after implementation, the talent acquisition team was able to improve all aspects of their process. That same year, they won the Talent Board’s CandE Award for a phenomenal candidate experience.

Download this case study and see how Greg’s team aligned their employer brand and candidate experience for higher quality and quantity conversions.

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