Think Like A Marketer: Tips To Attract, Engage & Acquire Top Talent

From your career site and chatbot to email and SMS campaigns, TA and HR create a lot of content. But how can you ensure it's captivating the right talent and influencing them to join your company?

Think like a marketer.

Explore the many parallels between the way marketers attract customers and TA attracts talent. You’ll learn how the fundamentals of marketing can fortify your talent acquisition efforts and breathe new life into your employer brand, messaging, content, and strategies.

In this webinar we cover:

  • How and when to consider “the marketer’s mindset” in your day-to-day recruiting
  • How to make your writing, content, email campaigns, and outreach more engaging
  • How to craft the ideal candidate journey
  • Tools and tactics you can use to create better job seeker segments


  • Tom Tate, Product Marketing Manager, Phenom
  • Joyce Cornelissen, People Manager at Phenom Europe
  • Elena Rosini, Enterprise Account Director, EMEA at Phenom


Tom Tate
Product Marketing Manager

Joyce Cornelissen
HR Director, EMEA

Elena Rosini
Enterprise Account Director, EMEA

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