A Rich Return: How Regions Bank Transformed Their Brand With Candidates

When it comes to financial advice, consumers want a brand they can trust. When you’re recruiting talent for your financial services, that brand image needs to shine through to candidates in every interaction. 

Join Ryan King, EVP, Head of Talent Acquisition at Regions Bank to hear how they went from old school to new cool by reinventing their candidate journey — creating a vibrant first impression with personalized content for job seekers — and how they further enhanced brand equity with a seamless hiring process that they’re continuing to innovate.