How Brother International Corporation Increased Completed Applications 140% with Rebrand
Phenom Career Site, CMS, and Hosted Apply provides an unrivaled candidate experience
Consumer electronics company Brother International Corporation needed a solution provider that could quickly—and expertly—support an employer rebrand and their end goal: to attract, engage and convert more job seekers with an engaging career site, easy application process, and way to nurture passive leads. Prerequisites included:
- Workday Certified Select Partner
- Hyper-personalized career site with intelligent search
- CMS to easily edit and manage their employer brand
- Insightful talent analytics for continuous optimization
In just three weeks after launching their rebranded career site on Phenom’s Talent Experience Management (TXM) platform, Brother saw a major lift in key success metrics—including total job seekers, page views, and completed applications.
Check out the case study to learn how!