How Brother International Corporation Increased Completed Applications 140% with Rebrand
Consumer electronics company Brother International Corporation needed a solution provider that could quickly—and expertly—support an employer rebrand and their end goal: to attract, engage and convert more job seekers with an engaging career site, easy application process, and way to nurture passive leads. Prerequisites included: Workday Certified Select Partner Hyper-personalized career site with intelligent search CMS to easily edit and manage their employer brand Insightful talent analytics for continuous optimization Check out the case study to learn how!
In just three weeks after launching their rebranded career site on Phenom’s Intelligent Talent Experience platform, Brother saw a major lift in key success metrics—including total job seekers, page views, and completed applications.
Phenom’s AI is brilliant for recruitment marketing — it delights candidates instead of making them feel like they’re just another number.”
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