Case Study

How Brother International Corporation Increased Completed Applications 140% with Rebrand

Consumer electronics company Brother International Corporation needed a solution provider that could quickly—and expertly—support an employer rebrand and their end goal: to attract, engage and convert more job seekers with an engaging career site, easy application process, and way to nurture passive leads. Prerequisites included:

  • Workday Certified Select Partner

  • Hyper-personalized career site with intelligent search

  • CMS to easily edit and manage their employer brand

  • Insightful talent analytics for continuous optimization

In just three weeks after launching their rebranded career site on Phenom’s Intelligent Talent Experience platform, Brother saw a major lift in key success metrics—including total job seekers, page views, and completed applications.

Check out the case study to learn how!

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Phenom’s AI is brilliant for recruitment marketing — it delights candidates instead of making them feel like they’re just another number.”

Brother International Corporation

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