Case Study

Why Land O’Lakes Is a University Recruiting Powerhouse

Land O’Lakes' university recruiting processes are constantly evolving to meet business and candidate demands. But time-consuming content creation, tracking, and follow-up processes were impeding the efficiency and effectiveness of meeting their early talent strategies.

Using Phenom University Recruiting in combination with their Phenom Career Site and CRM, Land O’Lakes was able to:

  • Increase student career site traffic and recruiting lifespan of early talent

  • Save thousands of recruiter hours on manual processes

  • Reduce agency spend on expensive events collateral

  • Market and host impactful virtual and on-site events

  • Automate and optimize personalized, targeted nurture campaigns


“Immediately having access to top leads from events is a capability we never had before. Important information gets to hiring managers and decision makers even faster this way,” shared Jenny Friedman, Talent Acquisition Manager at Land O’Lakes.

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