The Challenge

Premier healthy way of life company Life Time offers top-tier athletic clubs, personalized training, nutrition and spa services, children’s programs, athletic events, working spaces, and much more to help people live healthier, happier lives. With its growth and success, Life Time had an opportunity to more effectively share its employer brand across various markets and channels. With 60-75% of team members being part-time, the company was competing with restaurants, supermarkets, and retail companies for talent.

The decentralized casting process, which is in the hands of each club location’s leadership team, posed another obstacle: maintaining an efficient and consistent candidate experience that didn’t sacrifice a highly personalized approach. Therefore, the corporate talent team wanted to ensure leaders at each location were able to efficiently capture quality candidates while still spending most of their time serving both team and club members.

“We wanted a platform that gave us the opportunity to leverage our brand, promote it through different channels, and then capture prospective leads,” shared Mandy Wagner, Senior Director of Talent Acquisition at Life Time. It was imperative for them to break away from the “just a gym” stereotype. “Being able to share our story and brand — and why Life Time is a great career — is the way we see success.”

Life Time also wanted to increase its candidate pipeline to meet a 30% growth goal for new clubs and sought comprehensive talent metrics to track and substantiate their recruitment strategies. To succeed, it was determined that a complete overhaul of their previous system was needed with specific goals to:

• Increase career site visits and engagement

• Increase application pools

• Decrease application drop-off

• Increase visibility into staffing metrics

The Solution

When reviewing platforms that could help them meet their goals, the Life Time team was drawn to Phenom because of its preferred partnerships — especially with their Workday ATS. The seamless and customizable integrations of their AI-powered career sites and talent CRM was a game-changer.

With Phenom Career Site and CMS, the team can easily showcase its brand through customized pages while serving up personalized job recommendations and video-first content matched to a job seekers’ skills, experience, preferences, location, and more. With no coding experience necessarily, talent teams can create, edit, and publish multiple forms of content in minutes.

The combination of Phenom Talent CRM, Campaigns, and Talent Analytics allow for a customizable candidate experience that targets best-fit candidates, showcases the Life Time brand, and nurtures job seekers into applicants while providing realtime metrics for optimization. “With Phenom, it’s easy to create and deliver large campaigns that have allowed us to grow our application funnel and support our casting needs,” said Wagner.

Similarly, Phenom Chatbot automates and streamlines repetitive, manual tasks for their leaders and hiring managers so they can spend more time developing their teams and delivering exceptional experiences.

Additional capabilities, including Phenom Hiring Manager and video assessments via Phenom One-Way Interviews, are currently being tested in Life Time’s decentralized model. With these solutions, leaders should be able to review and move candidates through the process quickly.

“The tools and resources have comfortably given our leaders confidence knowing they have products to help them build funnels easily,” shared John Brennan, Senior Vice President of Human Capital at Life Time.

The Results

The implementation of the Phenom platform has streamlined the TA process within each club’s recruitment team. Teams no longer need to manually navigate through a multitude of candidates or expend extensive effort to source them.

Their chatbot has helped generate 12% of monthly applications, while their use of campaigns drives continuous increased career site traffic and boosts in quality applies.

“We take great pride in the fact that we can make our club leaders’ jobs easier,” said Brennan.

Additionally, Phenom’s ATS integration affords the ability to view specific metrics allowing the talent team to influence decisions that result in greater efficiency for leaders and candidates. “You can’t improve what you don’t measure,” shared Wagner. “We were looking for a platform with an easy to use talent metric dashboard. We now have the ability to see specific talent metrics on demand.”

As a result, they’ve improved their career site performance and candidate sourcing and recruitment marketing efforts with insights including source of candidates, application conversion rates, as well as campaign and job board performance.

• 39%

  Increase in unique leads

• 30%

  Increase in unique job seekers

• 31%

  Increase in career site visits

• 12%

  Of monthly applications generated by career site chatbot alone

The Future

Given Life Time’s commitment to innovation and expansion goals, the talent team doesn’t plan to stop here. There is a seasonality aspect to their casting, and expanding efficiencies to include customizable workflows for volume hiring is a win they’re eagerly anticipating with the implementation of Phenom High-Volume Hiring.

The solution will also include the roll out of Phenom AI Scheduling to speed time to hire for their frontline positions without sacrificing a great experience.