Feed the Funnel: Building Personas to Increase Candidate Engagement

Recruitment marketing is not just about posting potential jobs and hoping to find your one-in-a-million dream candidate. Recruitment marketing is about creating a strong magnet that draws talent to you. Think of your strategy as a blueprint to attract top talent, establish your employer brand, and provide job seekers with a positive candidate experience. Establishing your strategy upfront makes marketing recruitment much easier in the long run. Join us to learn how Land O’Lakes is leveraging personas to build talent pipelines to support their supply chain in notoriously hard-to-fill locations.