Kristina FinsethJanuary 08, 2018
Topics: Recruiter Experience

Our Best Talent Acquisition Resources of 2017

Take a deep breath in. Now breathe out. Pat yourself on the back because you’ve made it through another year. It’s 2018, and now is the time to follow through on those personal and professional resolutions you’ve set for yourself.

To help you prepare for an amazing new year, we’ve compiled our best talent acquisition resources from 2017. Because, let’s be honest. Some things don’t need to be recreated. They just need to be revisited in a new light.

Candidate Persona Canvas Template

The best way to effectively communicate your EVP to individual candidates and speak to their unique interests, needs, and wants is to develop candidate personas. Short and sweet, a candidate persona is a representation of what the ideal candidate looks like for a particular role within your organization. With our candidate persona canvas template, you’ll have the ability to create target candidate personas for those hard-to-fill, niche, or high volume positions you really need to focus on in 2018.

The 5 Key Principles of Recruitment Marketing

You’ve heard it before, but recruiters don’t just have to think or act like marketers. Recruiters have to be marketers. In this e-book, we lay out the five key principles of recruitment marketing so you can plan and implement a successful talent strategy within your organization. After reading, you’ll walk away with the knowledge you need to begin setting your foundation, identify your target candidates, craft the right content, use the right messaging and avenues, and measure your efforts.

If the e-book isn’t enough, listen to the recording from this webinar we did with Work4 all about recruitment marketing.

The Evolution of AI: Bridging the Gap Between HR Tech and the Human Element

We’ve heard a lot of talk about artificial intelligence in 2017, and that buzz is going to continue to grow in 2018. In this webinar recording, we discuss the evolution of AI, taking a deep dive into how it is impacting the current talent landscape. In addition, you’ll walk away with realistic expectations of how AI will transform talent acquisition in the future.

We also teamed up with to sponsor this research report on the State of AI in HR. You can read more about how AI will transform HR technologies over the next five years.

Candidate Journey Map Template

A candidate journey map defines all of the interactions a candidate may go through as they journey throughout the job discovery, application, interviewing, and selection processes. The map provides a way to visualize and effectively analyze how a candidate reacts and engages with your brand throughout the process – all from the candidate’s perspective. This template is designed to help you lay out all the touchpoints that could happen through the candidate’s journey, equipping you with information to fine-tune your processes and create a unique and personalized candidate experience.

State of Talent Relationship Marketing

We recently audited the career sites and candidate experience of more than 800 of the world’s largest organizations to show you where companies are excelling and falling short in the process. With the State of Talent Relationship Marketing e-book, you’ll be equipped with how candidate experience is handled across multiple industries, helping you to identify key areas of improvement for your own organization including: career site architecture, personalization of content, search functionality and ease of use, and application design and functionality.

Check out these resources and more on our website.

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