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State of Candidate Experience: 2025 Benchmarks Report — European Edition

To understand how well some of the world’s biggest brands are attracting, engaging, and converting candidates, Phenom conducted an in-depth analysis of the top 100 European companies from the Global Fortune 500’s career sites. Discover where they ranked, how they’re using AI, the biggest successes and failures employers encounter when hiring talent, and recommendations to improve your own candidate experience.
Phenom State of CX tablet screens

An Inside Look

Phenom State of CX 2025 Euro 100 Inside Pages

Find out how your candidate experience stacks up against competitors in our 4th annual report, including:

  • European 100 company rankings 

  • Key findings in attraction, engagement, and conversion 

  • How companies use AI for recruiting

  • Recommendations to enhance the candidate experience

Report Highlights

  • 97%

    did not suggest related job openings based on current job title and skills
  • 97%

    scored poorly in their use of AI and automation to hyper-pesonalize career sites
  • 96%

    did not have a chatbot on the career site that provides job recommendations
  • 59%

    did not feature relevant, quality content that conveys the employer brand
  • 84%

    had content in multiple languages tailored to specific locations

Access the report

Get your copy of the State of Candidate Experience: 2025 Benchmarks Report — European Edition today

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