Aloysius Butler & Clark (AB&C)

Name: Aloysius Butler & Clark (AB&C)
Author: Aloysius Butler & Clark

AB&C is a full-service agency that blends research, creativity, and technology to move people, inspire action, and deliver measurable results.

Description

AB&C is a leading full-service agency in the mid-Atlantic region, recognized as one of Adweek's Top Shops in America. Their success stems from their obsession with delivering results. Through their unique approach called Creative Intelligence, AB&C combines research, creativity, and technology to move people, whether it's making a purchase, taking action, or changing behavior. Working with clients across various industries and verticals, AB&C understands that each client is unique. That's why they bring people from every discipline into the conversation, using big conference room tables to foster collaboration. Their services include brand building and identity, market research and planning, interactive design and development, media planning and buying, public relations and crisis management, social media and social monitoring, motion graphics and animation, diversity and inclusion, and inbound marketing. With their strong focus on delivering measurable results, AB&C is the partner you can trust to enhance your brand and drive success.

Solution Overview

Attracting and keeping great people is harder than it's ever been, and a generic careers page or a one-off ad campaign won't fix that. AB&C's recruitment marketing division works as an embedded partner to employers, turning what actually sets a company apart, its culture, its people, its purpose, into recruitment experiences that inspire the right talent to join, engage, and stay.

That starts with a clear employer value proposition and carries through everything candidates see: career sites built to convert, campaigns that reach the right audience through paid and earned media, and creative that brings culture to life rather than just describing it. Along the way, we help clients build DEIB and internal communications into the same story, and we measure what's working so the investment keeps paying off.

We've built this expertise most deeply in healthcare, where hiring pressure is constant and the stakes for getting it right are higher than most industries, alongside clients in construction and insurance who face their own version of the same talent gap. Wherever a company is trying to change its hiring future, that's where we start.

Media

Testimonials

“AB&C’s dedication to understanding our uniqueness sets them apart from any other agency, making them an indispensable asset to my team. Their expertise, creativity and commitment to excellence has been invaluable to Optum attracting top talent.”

Emerson Moses, MBA, CPRP-DEI

Senior Director, Clinical Talent Acquisition–Optum East

“AB&C elevated our career site, optimized our job postings and activated digital media strategies that have allowed us to fill positions faster with top talent. They aren’t just a vendor, AB&C is a true partner in every sense of the word.”

Melissa Beckler

Director, Talent Acquisition

“The value AB&C offers Berkadia is strategic consultation and objective insight related to best practices associated with employment brand and other brand activation initiatives. This enables our People Team to stay relevant and gives us the competitive edge necessary to recruit and retain top talent!”

Karen Fox

SVP, Talent Attraction & Engagement

“Working with Aloysius Butler & Clark’s team has been
an absolute game-changer for our organization. Their professional, yet fun and collaborative approach provided a strong foundation for our marketing efforts. The results speak for themselves. Thanks to AB&C's expertise, we achieved our goals and earned recognition for our outstanding work. AB&C's contribution has been instrumental in helping us do just that.”

Charlene Goodwin, ASLI

Vice President, Marketing

“In partnership with AB&C, we have attracted nearly 3,000 providers who bring high-quality care and access to patients throughout Connecticut. We couldn’t have done it without AB&C’s industry expertise, innovation and strategic guidance.”

Patricia Lowicki

Director, Provider Recruitment and Integration

“In my over two decades of experience, I have never encountered a more exceptional recruitment marketing team. Their expertise is unparalleled, and their commitment to excellence is evident in every project. Beyond their professional prowess, the team at AB&C consists of wonderful humans.”

Jennifer Garrett, MBA

Senior Director, Talent Acquisition

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