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Built In

Built In is the AI Employer Brand Visibility & Reputation Platform for enterprise recruitment marketing and talent acquisition teams. As candidates increasingly rely on AI and search to discover and evaluate employers, we help companies measure and improve how they’re discovered and perceived. By combining insights and automated content with Built In’s established distribution across AI and search, we help enterprise employers attract more qualified candidates, improve sourcing conversion, increase offer acceptance and reduce time to fill.

Description

Built In helps companies improve how they are discovered, perceived, and chosen by talent across search and AI. In an AI-driven candidate journey, Built In is the only solution that ties reputation and visibility insights and actions to your goals, helping you attract stronger candidates, improve hiring funnel conversion, and increase offer acceptance rates.

Solution Overview

The candidate journey has fundamentally changed. Employer perception is now formed inside AI systems, where companies have little visibility and even less control. Built In addresses this shift with an end-to-end platform that helps companies understand how they are perceived, shapes their employer story and ensures they show up as credible, trusted employers in the moments that drive candidate decisions.

The Built In AI Employer Brand Visibility & Reputation Platform Platform is purpose-built for this new reality, one where employer perception is shaped by AI and search, and companies need more than insights to compete. It helps organizations understand how they are perceived, actively shape their narrative and turn visibility into measurable hiring outcomes. Key capabilities include:

In-depth insights into how talent discovers and perceives a company across search and AI at the company, role and market level, surfacing gaps, risks and opportunities. 

Customer action plans to create and optimize content and profiles that improve visibility and actively reshapes how a company is represented

Distribution across the Built In network that reaches more than 500 million monthly AI searches and answers, amplifying company content, reputation and jobs across platforms like ChatGPT and Google.

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Testimonials

“When technology works as it should and enables people to do their best work, that’s success … Built In gave us some place where we can actually highlight who we are and show people, and also then point candidates to that when they’re asking.”

Erin Dacyczyn

Talent Operations Manager

"We were scaling quickly and needed a way to consistently tell our story to tech professionals in competitive markets like San Francisco and Boston."

Dean Talanehzar

Head of Talent

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