Case Study

How Ciena’s One-Person Recruitment Marketing Team Drove a 700% Increase in Applications

Networking, systems, and software company Ciena needed a more efficient recruitment marketing strategy that would help them increase global reach, maintain brand identity, automate tasks, and eliminate agency outsourcing.

Find out how their one-person talent marketing “team” is leveraging different aspects of the Phenom Intelligent Talent Experience platform — including Career Site, CMS, CRM, Campaigns and Talent Marketplace — to exceed those goals and connect with external job seekers and employees faster and better.

In Ciena’s first year with Phenom, they found amazing success:

  • 700% increase in applications
  • 920% increase in talent community
  • 220% increase in career site job visits

Check out the case study to learn more about how Ciena leveraged Phenom to reach quality candidates in a personalized way.

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