How Ciena’s One-Person Recruitment Marketing Team Drove a 700% Increase in Applications
Networking, systems, and software company Ciena needed a more efficient recruitment marketing strategy that would help them increase global reach, maintain brand identity, automate tasks, and eliminate agency outsourcing.
Find out how their one-person talent marketing “team” is leveraging different aspects of the Phenom Intelligent Talent Experience platform — including Career Site, CMS, CRM, Campaigns and Talent Marketplace — to exceed those goals and connect with external job seekers and employees faster and better.
In Ciena’s first year with Phenom, they found amazing success:
- 700% increase in applications
- 920% increase in talent community
- 220% increase in career site job visits
Check out the case study to learn more about how Ciena leveraged Phenom to reach quality candidates in a personalized way.