How Mercy Converted 69% of Job Seekers | Phenom
Case Study

Hiring nurses faster with Phenom CRM, Events & Campaigns

Sourcing qualified nurses was a critical concern for Mercy—one of the largest Catholic health systems in the US. They needed to attract, engage, and nurture more candidates while easing the administrative burden for their recruiters and talent scouts.

The TA team wanted a modern, comprehensive solution with the following elements:

  • Engaging career site with chatbot for tailored job recommendations
  • CRM that integrates with ATS to efficiently nurture active & passive leads
  • SMS messaging to streamline and optimize campaigns and events
  • Comprehensive analytics to test and track performance

Since implementing Phenom’s Talent Experience Management (TXM) platform, Mercy’s career site traffic increased 500%, top campaigns converted 69% of job seekers, and communication with candidates has never been easier.

Check out the case study to learn how Kayla Drady, Director of Talent Acquisition Strategy & Operations at Mercy, is hiring nurses faster with Phenom TXM.


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