Taking Ownership of Recruitment Marketing

The Challenge

UScellular™ wanted to improve the delivery of their recruitment strategies and turned to RPO provider, AgileOne, to enhance this process. During the beginning phase of their partnership, UScellular™ presented challenges and pain points that intertwined with promoting their employer brand to increase candidate engagement on their career site.

With these challenges top-of-mind, the talent acquisition team partnered with AgileOne to digitize the recruitment process, so together the teams could:

• Edit the career site in real time, without external assistance

• Increase overall candidate volume

• Optimize recruitment marketing ROI

AgileOne and UScellular™ chose the Phenom Intelligent Talent Experience platform to strengthen their recruitment marketing efforts, enhance candidate sourcing, and automate candidate engagement.

The Solution

Shortly after implementing Phenom, the company saw immediate results and impact to their talent acquisition process.

Hyper-personalized Career Site
By implementing a Phenom Career Site, UScellular™ candidates started to receive AI-driven job recommendations based on their skills, interests, and geographic location. Further, both active and passive candidates were captured in the Phenom Talent CRM.

Fast Content Management
With Phenom CMS, UScellular™ was able to save time and eliminate additional steps with the branding team — and taking more control helped them increase productivity. The TA team was provided the ability to create landing pages, tailor specific messaging for events, and rapidly respond in real time to necessary changes.

More Effective Campaigns
To increase brand awareness and applicant flow for the corporate office, UScellular™ used Phenom Campaigns to launch a recruitment marketing campaign targeting the Chicago area. With the ability to put tracking tokens on each digital channel, the company was able to try better channels and maximize recruitment spend.

Deeper Analytics
Using Phenom Talent Analytics allowed the team to track more data, such as open rates, traffic sources, and hiring statuses. UScellular™ was able to find the true ROI from their campaign launch. The data and analytics also provided more agile decision-making to optimize their recruitment efforts.

The Results